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Theme park's customer satisfaction success strategy using digital transformation : Focusing on the case of Disneyland
Theme park's customer satisfaction success strategy using digital transformation : Focusing on the case of Disneyland
2021
Sang-Hoon Lee
Hyeong-Seok Kim
Tae Sung Kim
Jeong-Hwan Lee
Keywords:
Marketing
theme park
Digital transformation
Sociology
Customer satisfaction
Correction
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