Dining at luxury restaurants when traveling abroad: incorporating destination attitude into a luxury consumption value model

ABSTRACTAs luxury products have become increasingly accessible to middle-class consumers, many gastronomic tourists might be interested in dining at luxury restaurants when traveling. The purpose of this study is to explore gastronomic tourists’ consumption at luxury restaurants by incorporating “destination attitude” into a luxury consumption value model. Three hundred ninety participants from Taiwan completed questionnaires, which revealed that perceived functional value, perceived hedonic value, and perceived symbolic/expressive value can significantly influence diners’ restaurant satisfaction, which in turn can affect their destination attitude and behavioral intentions toward luxury restaurants.