A method and apparatus for processing broadcast information

Embodiment of the present invention provide a method and apparatus for processing a broadcast information. According to the present embodiment of the invention the method according to the broadcast information processing comprising: receiving broadcast information, the broadcast information includes information for synchronizing the content of the scene, and the program of the program, the content comprises content information indicating the scene; in accordance with the target corresponding to the scene content information, association information is determined for the target scene; and playback-related information for the target scene. Using the solution according to an embodiment of the present invention can improve the accuracy of a recommendation to the user in case of broadcast information.