SNS관광정보 특성이 관광자 만족도 및 신뢰도 그리고 재이 용의도에 미치는 영향에 관한 연구

This study is to examine the research that SNS tourism Information directly affect destination search or choice behavior of tourists. For the purpose of the study, firstly, the previous studies are reviewed. Second, the results of previous studies are carried out for the purposes of this study. Third, the study findsout how SNS tourism information characteristics affect satisfaction, reliability and revisit intention of tourist through an empirical analysis. Finally, the needs of tourists in the future is identified through the empirical results, then, the study aims to derive the marketing strategy and implications that can provide more efficient information through SNS. In the result of the study, the factors such as rapidity, accuracy, diversity, interactivity, convenience of access of SNS tourist information positively affected the tourist``s satisfaction. And whether the satisfaction and reliability have a significant impact on revisit intention is as in the following. Satisfaction of SNS tourism information have had a significant result in revisit intention but reliability haven``t had.