The Impact of Using Social Media Twitter to Promote Tourism in Indonesia

Considering its broad and active users in Indonesia, Twitter is one of the media chosen by the government and the public to promote Indonesia’s tourism. This article addresses the impact of government programs via social media on Twitter in promoting tourism in Indonesia. The accounts used were the official accounts used to promote Indonesian tourism by the Ministry of Tourism and Creative Economic, namely @indtravel. The second account is @genpi_id, an account collectively generated by Indonesian netizens with the same purpose. The data used in this paper came from Twitter and focused on the Department of Tourism and Creative Economic successes. The data were analyzed using one of the tools for data analysis, NVivo. The data showed that the number of foreign and local tourists increased every year from 2015 to 2019, and revenue from the tourism sector increased significantly. However, this rise is not only due to promotions on social media Twitter. The government has also introduced several other programs. The researchers did not compare Twitter with other social media in this article because of limited data, so that whether it is effective or not can still be discussed because it depends on how the public perceives the content of the promotion. Thus, more research should be done comparing social media to promote tourism in Indonesia to know how social media promotes tourism.