Identifying Factors Affecting Domestic Tourist Satisfaction on Tourist Destinations in Indonesia

The objective of this study was to identify the factors affecting the domestic tourist satisfaction on the tourist destinations. The type of this study was a quantitative descriptive study using Cochran Q test and factor analysis on tourist satisfaction. The result of this study showed that there were 38 attributes affecting the domestic tourist satisfaction in Indonesia. Moreover, the first rank was the beauty of natural attractions; the second rank was the artificial tourism attraction; and, the third rank was the cost and cleanliness of facilities and environment of tourism destinations. Furthermore, all these attributes were clustered into several factors i.e., attraction, amenities, accessibility, hospitality, and ancillary. The significance of this study is that the identified factors are beneficial for stakeholders as the indicators of the customer satisfaction. Keywords: Domestics Tourists Satisfactions, Indonesian Tourism, Cochran Q Test