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IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE
IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE
2018
Xiaolei Yu
Kyunghoon Kim
Tony C. Garrett
Chunlin Yuan
Shuman Wang
Keywords:
Marketing
Virtual community
Business
Co-creation
brand experience
Correction
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