Problem and Countermeasure for Winter Vegetable Branding in Hainan Province

Developing the winter vegetable in Hainan Province is one's of the most important method to adjust the agriculture structure and increase farmers' income. Countermeasures are put forward in this paper for Hainan's winter vegetable branding as follow: strengthening people's brand awareness,improving supervision systems,advocating for green packaging,implementing "One Village One Product"and so on.