Mobile advertising system based on user provided information in exchange for free network access

With the rapid development of mobile communication technology, the significant increase in the number of mobile device users have created a very strong demand for effective mobile advertising. The key campaign success of advertising is putting right advertisements to right customers. This paper presents a place of interest based mobile advertising system that allows mobile advertising company obtained valuable information from cellphone users. After analyzing this information, mobile advertising company is able to publishing customized ads to the user's mobile device. In addition, cellphone users can get free mobile network data volume by reporting their places of interest. It has been demonstrated that the proposed system is easy to use and would benefit for not only mobile advertising company, but also cellphone user, and the others participations.