The Relationship between Bureaucratic Leadership Style (Task-Oriented) and Customer Relationship Management (CRM)

The aim of this study is to investigate the relationship between bureaucratic leadership style (task-oriented) and customer relationship management (CRM).This study is an applied research and its method is descriptive correlation type. Statistical population of this study is all Formal and informal employees of Tejatat Bank in Lorestan province, including staff and operation employees, which is about 388 persons and from this category 78 persons are working in staff divisions and 351 persons are formal employees and 37 persons are informal employees. To calculate sample size, which is in this research equal to 388 persons, by using Morgan Table it was realized that to gain reasonable and logical results, the sample size should be 196 persons. Based on the number of employed persons and their percentages in population, these percentages are calculated from selected sample and questionnaires were distributed in departments. So196 questionnaires were distributed. Calculated reliability of 20 Questionnaires for CRM was 0.855 and for leadership style was 0.714. The Pearson correlation coefficient is used to establish a relationship between two variables. Correlation is a criterionof two variables’ relationships. Correlation Coefficient shows the severity and type of relations between variables. Because these questions are standard, we use Pearson's correlation coefficient and we use SPSS software for data analysis. The results of this study indicate that based on examined factors there is a weak relationships between bureaucratic leadership style of managers and CRM.