SIMUS Applied to Quantify SWOT Strategies

This chapter describes a methodology aimed at selecting a strategy based on SWOT (strength, weakness, opportunities and threats) model (Humphey, Swot analysis for management consulting. SRI Alumni Newsletter. SRI International, 1970/2005). Once the SWOT matrix is established, it is converted to a numerical SWOT matrix, and from there, the methodology uses linear programming (LP) to make the selection and for establishing a ranking. The procedure quantitatively selects the best strategy.