TÜRKİYE’DEKİ DİZİ İZLEYİCİLERİNİN KULLANIMLAR DOYUMLAR YAKLAŞIMIYLA İNCELENMESİ

The aim of this paper is to investigate the TV series watching habits of Turkish viewers based on the uses and gratifications approach. The research for this paper was carried out in Antalya, Turkey among 313 respondents. It is proposed that viewers watch the TV series in order to satisfy their specific needs. However, it was found that TV series produce unintended viewer needs. It can be suggested that unintended outcomes neglected by the uses and gratifications approach, which posits the viewer active, makes the viewer inactive.