Hubungan Karakteristik Petani dengan Jasa Pelayanan dan Efektivitas Komunikasi Klinik Agribisnis di Prima Tani Leuwi Sadeng Kabupaten Bogor

The objectives of research are: (1) to know about the communication process in Agribusiness Clinic’s service, (2) to analyze the level of Agribusiness Clinic communication effectiveness, (3) to analyze relationship between farmer’s characteristics with communication process in Agribusiness Clinic’s service and (4) to analyze relationship between farmer’s characteristics and communication process in Agribusiness Clinic’s service with Agribusiness Clinic and communication effectiveness. This research designed as the description correlation and analyzed by rank Spearman statistical test. The research results showed: (1) the communication process in Agribusiness Clinic’s service consist of consultancy/service, discussion, technical construction, printed media and location in farmer’s good perception, (2) communication in Agribusiness Clinic is effective because can be transmission relevant information and satisfying of member, (3) some individual characteristics have a significant and high significant correlation with effectiveness of communication are: formal education, level of cosmopolite and non formal education except age negatively, (4) the formal education has a significant correlation with level of transmission relevant information, the non formal education and level of cosmopolite has a high significant correlation with satisfying of member, except age negatively with Agribusiness communication effectiveness. Agribusiness Clinic’s Service is in good category only on printed media have a significant correlation with level of transmission relevant information and high significant correlation with satisfying of member, while the location has a high significant only with satisfying of member. Based on the results of the research that communication with printed media is better than interpersonal communication at Prima Tani in Leuwi Sadeng Sub district, Bogor.