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Segmenting urban populations for greater conservation gains: A new approach targeting cobenefits is required
Segmenting urban populations for greater conservation gains: A new approach targeting cobenefits is required
2019
Edith A. MacDonald
Michael Harbrow
Sandra Jack
Julie Kidd
Andrew J. Wright
Pieter Tuinder
Jovana Balanovic
Fabien Medvecky
Markerita Poutasi
Keywords:
Market segmentation
Environmental planning
Computer science
Audience segmentation
Social marketing
Marketing
Psychology
Psychographic
Science communication
Behavior change
Conservation behavior
Correction
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