An empiricAl study to develop A structurAl equAtion model showing the impAct level of mArket orientAtion Among the finAnciAl services providers in A resource-bAsed economy

Purpose: This paper attempts to empirically develop a validated structural equation model (SEM) to measure the level of market orientation in a resource-based economy among the financial services providers. Design/methodology/approach: A structural equation model has been developed and validated with four constructs, namely: corporate culture, strategy formulated and implemented, structure and systems employed, and market-orientated activities. Each of these identified constructs is measured by three items apart from the ‘strategy formulated and imple