논문 ; 신선육및 육가공제품에 대한 소비자의 인식도 및 소비실태 조사 ; 제 3 보 . 육가공 제품에 대한 소비자의 인식도

A total of 1,006 households residing in Seoul, Taegu and Cheonan were surveyed to investigate the consumer`s attitude to the processed meat products and their evaluation of current products. 1. Primarily because of limited experience in the processed meat, few consumers appeared to have definite notion on the quality of current domestic products, but most respondents generally agreed that the product quality was about or below the average. 2. Most consumers felt that the variety of meat products was too limited for the selection and in case of sausages they preferred those of soft texture, light color and no smoke flavor. 3. More than 80% of consumers expressed that the high price of current products was the primcipal reason of deterring the consumption of processed meat. But the high income people also demanded the improvement of quality and palatability for the greater consumption. 4. Even though consumers appeared to lack the sense of hygiene and safety of processed meat products, they generally expressed low credibility on the hygienic condition of current products. 5. Most consumers can distinguish meat products from fish products, and pay attention to the brand name and date of manufacturing at the time of purchasing, but they have a very little experience of having eaten high quality products. 6. Approximately 70% of respondents expressed positive notion that the processed meat products can become one of staple foods in the future. 7. The results suggested that the total consumption of processed meat can be increased by cutting down the selling price, by developing products of good palatability and high quality, and by the extensive promotion and advertisement.