4x4 Leadership and the Purpose of the Firm

* Foreword * Preface * Acknowledgments * Introduction * The Destination-Trade * The Purpose of Business * Investment, Speculation, and Other Trades * Purpose and Focus: Why Are We Doing This Anyway? * Models and Fads * Strategic Identity and the Four Levers of Change * Assets * Organization * People * Systems * The Management of Self-Esteem * Achievement * Recognition and Being Valued * Power, Control, and Influence * Validating Beliefs and Values * Customers-The Point of It All * Customer Needs and Wants * Hopes and Fears * Benefits and Added Value * Satisfaction and a Word About Suppliers * Concluding Remarks * Index