Bueno, Bonito, Y Barato: A Content Analysis of Print Advertising in Hispanic Women’s Magazines

Three hundred and eighty six (386) full page ads in Hispanic women’s magazines were content analyzed using Resnik, Drugman, and Stem’s 1977 Model of Classification of Information Cues. This paper summarizes the findings and implications of this analysis. The results indicate that Hispanic ads were quite informative, in fact more informative than their English counterparts.