The Influence of Usability Dimensions on Web-Based Transactional Systems Acceptance: A conceptual framework

The Internet and World Wide Web has made the electronic market a competitive place for business organizations around the globe. In order to survive and compete in this globally accessible virtual marketplace, many business firms have developed and launched web-based transactional systems (WTS) to facilitate their customers. Given the importance of WTS, in terms of the degree of their influence on business process and business firm’s functioning, little efforts has been devoted by the research community towards the fundamental issues, such as what specific usability design characteristics influence customers’ purchase decisions or how the acceptance and usage of such systems is influenced by the usability design factors. In order to address these issues, this research extended technology acceptance model by incorporating usability dimension to understand WTS acceptance and usage.