YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER

In the highly competitive business world, the development of new products is compulsory. However, developing new products is very risky and expensive. Therefore, a company must ensure that the newly developed product may be successful in the market. For this reason, the company must conduct detailed research analyses before and after developing a product. One way of reaching success and reducing risk is by examining the impact of product innovativeness on product performance. This paper ainis to develop the criteria which may be used to measure the performance of products.