A Study Using TAM on the Recognition of Individuals’ Privacy and the Acceptance of Risk

In this paper, a survey was conducted on the current status of social networking services (SNS) with an emphasis on privacy concerns, which are often deemed an obstruction factor in the use of such services on the Internet. Anxiety over personal privacy and other factors were analyzed based on the technology acceptance model (TAM). The results of the survey show that “perceived usefulness” scored highest with respect to SNS, although, on the demerit side, there were marked anxieties over privacy.