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Applying Marketing's New Dominant Logic for Interpreting Customer Experiences with Brands
Applying Marketing's New Dominant Logic for Interpreting Customer Experiences with Brands
2010
Ahmed Rageh Ismail
T.C. Melewar
Lynn Lim
Arch G. Woodside
Keywords:
Customer retention
Customer delight
Loyalty business model
Customer intelligence
Business
Customer advocacy
Marketing
Customer to customer
Public relations
Brand loyalty
Relationship marketing
Advertising
Correction
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