Analysis the Drivers of Environmental Responsibility of Chinese Auto Manufacturing Industry Based on Triple Bottom Line

The rapid increasing number of automobile products has brought great convenience to people’s living, but it has also caused serious environmental issues, waste of resources and energy shortage during its whole lifecycle. Corporate Environmental Responsibility (CER) refers to the company’s responsibility to avoid damage to the natural environment derived from its corporate social responsibility (CSR), and it plays an important role in solving resource and environmental problems. However, due to various internal and external reasons, it is difficult for the automobile manufacturing industry to find the key drivers for the implementation of CER. This research proposes a model framework that uses the fuzzy decision-making test and evaluation laboratory (fuzzy DEMATEL) method to analyze the drivers of CER from the perspective of the triple bottom line (TBL) of economy, environment and society. Firstly, the common drivers of CER are collected using literature review and questionnaire survey methods. Secondly, the key drivers are analyzed by using the fuzzy DEMATEL. Finally, the proposed approach was verified through a case study. The research results show that some effective measures to implement CER can be provided for the government, the automobile manufacturing industry and the public to promote sustainable development of Chinese Auto Manufacturing Industry (CAMI).