User influence analysis method based on social network user behaviors

The invention provides a user influence analysis method based on social network user behaviors and relates to the technical field of information. According to the method, users with high influence can be analyzed comprehensively with the user relation method and the user activity method through a data set of a social network. Compared with a model based on PageRank of an existing method for analyzing influence based on the social network, the user influence analysis method based on social network user behaviors relates to more data relations, diffusion of influence is relevant to the initial value, the diffusion process is influenced by the number and the content of user comments, and thus the method is more reasonable. Compared with a model based on an IDM, the relation between the method and users can be utilized more fully, and layer fracture phenomena do not exist in the IDM. Compared with a traditional model based on user behaviors, a mode of the offline relation between humans is subjected to analogy, and thus the original intention of turning the offline relation between humans to the online relation in the social network can be fit better.