ANALISIS PERBEDAAN PENGGUNAAN SALURAN DISTRIBUSILANGSUNG DAN TIDAK LANGSUNG PADA PT SINTA PRIMAFEEDMILL WILAYAH PEMASARAN SUMATERA DITINJAUDARI ASPEK PENJUALAN, KEUNTUNGAN DAN PIUTANG

This study aims to know different indirect distribution channels and direct distribution in PT Sinta Prima Feedmill sumatera region, the view profit- making, and accounts receivable. This research descriptive method was case study approach. Research were taken from secondary data is distribution performance of indirect and direct distribution capabilities drawn from product sales, the results obtained from the sale of products, and marketing facilities in every month for 3 years. Testing the hypothesis in this study using non parametric statistical analysis tools. Hypothesis testing using analytical tools t- test of independent samples. The results showed no significant difference between the distribution of indirect sales and distribution of direct sales, profits, and accounts receivable PT Sinta Prima Feedmill Sumatera region. Sprott advice on PT Sumatera Prima Feedmill should continue to increase indirect distribution channels in the region of Sumatra, particularly the indirect distribution channel profits are low in Sumatra, so the company can continue to increase profits and grow, and the company can grow and more advanced.