Empirical Research on Marketing Strategy of Mineral Products in the Middle Stage of Industrialization

Marketing strategy of mineral products is the core of mining enterprises development strategy.This paper analyzes macro prospects for copper industry based upon domestic copper enterprises according to the life-cycle theory of mineral resources consumption;Current situation of supply and demand of copper products of China according to investigation of copper industry;Analyze internal connection between price and economic circle with GDP growth rate and copper metal prices from 1983-2007,and build copper price forecasting model with software spss;Forecaste quantitatively copper demand of China for next 11 years,referring to law of copper consumption of industrialized countries.Determine marketing strategy for copper enterprises according to above analysis results:starting from demand of copper consumption objects,ensuring the product quality,optimizing product structure,creating the brand;Reducing costs on production process,implementing correspondent pricing strategies in accordance with market situation.