Pesquisa Online de Usabilidade: processo de compra nos websites Compra Fácil e Ponto Frio por usuários acima de 52 anos

This paper presents a usability online survey of the purchasing process in two websites: Compra Facil and Ponto Frio. Usability is measured by scoring scales and effectiveness, efficiency and satisfaction metrics (NBR 9241-11) through an empirical evaluation. The results demonstrate that both websites are not able to reach a margin considered acceptable, according to model (BANGOR; KORTUM; MILLER, 2009).