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The Challenges and Rewards of Partnering with the Private Sector to Achieve Social Marketing Objectives
The Challenges and Rewards of Partnering with the Private Sector to Achieve Social Marketing Objectives
2005
Nancy R. Lee
Kurt Aschermann
Rich Ehrmann
Jim Mintz
Keywords:
Public relations
Social marketing
Public Sector Marketing
Marketing
Marketing management
Marketing research
Marketing mix
Marketing effectiveness
Return on marketing investment
Marketing strategy
Medicine
Correction
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