Apoyo tecnológico para la fidelización y captación de nuevos clientes por medio de una aplicación móvil

A qualitative and descriptive research work was made here, of which relevant data was obtained that evidenced the opportunity to develop a product fit to the size of the company TU ESTILO RYE, for solving the needs of increasing the database of its customers. The appearance of smart phones,has changed drastically the way of life.In the past,phones were only used for making calls and receiving messages, today they have turned into a necessary working tool which is also used during  your moments of relax and  spare time. For the research team, the smart phone became a tool to keep customers by giving them benefits. The strategy of the mobile implementation has been mainly created to back up ready communications with current customers, widening access control to them with a greater variety of instruments that allow them to realize their queries in a more real and opportune way. As  part of the key functions of this implementation is to disclose the balance, the benefits granted, and the purchase of goods.Once the product has been implemented, it will be communicated personally to each one of our customers.