The Globalization of the Shanghai Garment Trade Association: A Case Study

Capitalizing on the business world's enthusiasm about China, the Shanghai Garment Trade Association has decided to formalize its efforts of promoting Shanghai as the new fashion capital of world by forming a new federation that would bring representative organizations from the five major fashion capitals (New York, London, Milan, Paris and Tokyo) together. As a first step of the project, SGTA asked a consulting team from the Crummer Graduate School of Business at Rollins College in Winter Park, Florida, to provide research and recommendations for the planning and development of such federation. This case study outlines the findings and research process of the team