Facial radiance influences facial attractiveness and affective impressions of faces.

OBJECTIVE Facial attractiveness has been reported to be influenced by visual features such as facial shape and the color and texture of the skin. However, no empirical studies have examined the effects of facial skin radiance on facial attractiveness. The present study investigated whether types of skin reflection (i.e., radiant, oily and shiny, and matte) and the position of the reflection on the face influence facial attractiveness and other affective impressions. METHODS A total of 160 female participants 1) estimated the ages and 2) evaluated attractiveness and other impressions of unfamiliar female faces in a total of seven skin reflection conditions. These conditions incorporated three types of reflection (i.e., radiant, oily and shiny, and matte) and three positions of the reflection on the face (i.e., entire facial skin, only cheeks, and only T-zone). RESULTS The facial images of radiance on entire faces were rated as appearing younger than the facial images of oily-shine on entire faces and the matte faces. Attractiveness ratings and other positive impressions increased in the order of the matte (ranked lowest), the oily -shine on entire face, and the radiance on entire face (ranked highest) conditions. The reflection position also influenced facial attractiveness: attractiveness ratings and other positive impressions were higher in the radiance on entire face condition than in the radiant cheeks and the radiant T-zone conditions. Interestingly, the radiant cheek faces were rated more radiant and healthier but less feminine and less bright than the radiant T-zone faces. CONCLUSION These results suggest that facial radiance enhances facial attractiveness and conveys a wide variety of positive impressions on the observer. The magnitude of the effects of cheek radiance and T-zone radiance differs across various affective impressions. Nevertheless, the results demonstrate that cheek and the T-zone radiance both contribute to higher attractiveness and other positive impressions of the radiance on entire faces. We believe that our findings can contribute as a guide to the enhancement of positive facial impressions by means of skin radiance, thereby leading to a better understanding of the value of skincare and base makeup.