Screen brightness adjustment method and intelligent watch

The embodiment of the invention discloses a screen brightness adjustment method comprising the steps that when an intelligent watch acquires an operation instruction for starting screen brightness adjustment, the intelligent watch enters a screen brightness adjustment mode, and target operation information that the watch crown is operated is acquired; the intelligent watch acquires a target brightness adjustment instruction corresponding to the target operation information according to the corresponding relation of the preset operation information and the brightness adjustment instruction; and the intelligent watch adjusts screen brightness according to the target brightness adjustment instruction. The embodiment of the invention also discloses the intelligent watch. With application of the screen brightness adjustment method, a user is enabled to control screen brightness via the watch crown so that convenience of user operation is enhanced and the intelligent watch is enabled to be more intelligent.