Strategi Peningkatan Daya Saing Agroindustri Kopi Arabika (Studi Kasus di Koperasi Rejo Tani Sumberwringin Bondowoso)

Koperasi Rejo Tani is an Arabica coffee agroindustry located in Sumberwringin District, Bondowoso Regency. Arabica coffee has great potential to be developed due to agroindustrial raw materials. The great potential of coffee agroindustry Arabica began to be realized by various parties so that competition will increase. Koperasi Rejo Tani must have a strategy in maintaining its competitiveness. Assessment Competitiveness uses the Diamond Porter Model approach and scoring method. The results of the assessment of agroindustry competitiveness are factor condition index index value (3,842) with high predicate, demand factor dimension index value (4,129) with high predicate,value indexof related and supporting industry dimensions (2,365) with low predicate, index valueindex of strategic dimension, structure , and competition (3,337) with moderate predicate,dimension index value opportunity (3,476) with high predicate, and government role dimension index value (3,503). While the results of a comprehensive competitiveness assessment with a composite index value (3.686) with a high predicate. Then formulate a strategy to improve competitiveness using the method Analytical Network Process (ANP). Alternative strategies are obtained by conducting indept interviews with experts based on the results of competitiveness assessment. Based on the results of calculations using the ANP method of alternative priorities with theweight highest, namely developing clusters Arabica coffee agroindustry with a weight of 0.50034.