How to ask for donations: a language perspective on online fundraising success
2020
The purpose of this study is to examine the effects of message framing and language use on intentions to donate in online fundraising campaigns. A 2 (Message framing: Gain-framed vs. Loss-framed) b...
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
30
References
0
Citations
NaN
KQI