The External Effect: Change Is the Constant in the Evolution of Every Business, Including Family’s Ones

To achieve the continuity of the family business, leaders must adapt the entrepreneurial essence in face of the evolution of the external competitive environment and internal characteristics. It is not uncommon that these change processes fail, not only because the wrong approach that leaders have toward the management, but also because of the absence of a change management framework that, in addition to being constant, even shows a positive track record. Therefore, it is necessary to identify a leadership style that could lead to successful changes. In this fifth chapter, the objective is to analyze a set of real cases that lead to the creation of a management framework easily applicable in different organizations when change processes have to be launched. An analysis of real cases was performed to indicate that the successful continuity of a business is inextricably linked to the managers’ ability to acquire, handle, and diffuse knowledge within the organization.