CONCEPTUAL DESIGN WITH EMPHASIS ON THE SOCIAL IMPACT OF SUSTAINABILITY PRINCIPLES

Designers can influence the decisions that people make, on what they purchase and why they do so. These decisions reflect their perception about lifestyle. The current paper presents an alternative eco tool, based on the principles of Design for Sustainability, but the emphasis is given on the social impact, that a product might have, when it is promoted in the market. Additionally, the customer involvement during the design process is considered crucial. The conceptual design of the Eco-toy is an example towards a cultural transformation that promotes a sustainable lifestyle.