Temporal dominance of emotions: Measuring dynamics of food-related emotions during consumption

Abstract Mapping food-evoked emotions in addition to sensory profiling is topical. In sensory profiling, the Temporal Dominance of Sensation (TDS) method focuses on the assessment of the temporal evolution of dominant sensory attributes over time. We hypothesize that food-evoked emotions also show temporal dynamics that can be related to dynamic sensory perception. This study assessed temporal dynamics of sensory and emotional attributes during chocolate tasting. We used TDS to determine dynamic sensory properties of dark chocolates providing a list of 10 sensory attributes. Comparably, Temporal Dominance of Emotions (TDE) was assessed by replacing the sensory attributes with 10 emotional attributes. Sixty-two participants assessed TDS and TDE of five commercially available dark chocolates (plain and flavoured). Multivariate comparisons (Hotelling test) showed significant differences between products based on the dominance duration of sensory ( p p