From Action Art to Artivism on Instagram: Relocation and instantaneity for a new geography of protest
2019
This article addresses how the concept of ‘Action Art’, which came mainly from the
anti-cultural movements of May 1968 in Europe, has been transformed into the term
Artivism. The main hypothesis is that it is a succession of committed and protest
art, transformed by two fundamental elements: the emergence of social networks and
the exposure of a very young audience to artistic creation through this network. This
type of creative action has acquired an urban character that is strongly linked to civil
protest movements. In the second part, this article discusses how both terms circulate
as Instagram hashtags in this delocalized world of networks. The terms are used to
show that, beyond transcending national territories, new, significant geographies are
continually being reconstructed.
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