CASE STUDY METHOD AS PEDAGOGY IN BUSINESS SCHOOLS: AN INVESTIGATION FROM THE PERSPECTIVE OF INDUSTRY

Purpose of the study: This study was planned to explore the perception of the business community and their requirement for the skills they see most demanding in business graduates. Methodology: For this purpose, data were collected from a hundred senior business executives across various industries such as textile and cellular industries to document their perception and requirement. Collected data has been analyzed through statistical techniques and Exploratory Factor Analysis and Mean Attribute Scores. Main Findings: Study results revealed that the business community seeks seven skills in business graduates, namely, organization skills, interpersonal skills, Ability to analyze skills, problem-solving skills, Ability to think skills, thinking about alternative skills, and strategic planning skills while the Ability to think has been found most demanding talent in the business community. Applications of this study: This study provides guidelines to the Academia, and industry in devising a mechanism to make more effective business education through case study pedagogy. Novelty/Originality of this study: From a theoretical perspective, this study provided important insights into literature by exploring the most demanding skills in business graduates, while from a practical standpoint, this study provides a road map for business schools to train their students according to the needs of the business community. Limitations and future directions of the research are discussed.