Haute cuisine versus healthy nutrition: cultural gradients in Europe and the geography of baby food

The article deals with the problem, how the geography of baby food in Europe may be explained by cultural patterns, differences in healthcare systems and standards of living. A survey, conducted in 12 European countries, revealed differences and similarities in gastronomic preferences and healthcare attitudes. National food markets and dietary targets reflect the pressure of internationalization on cultural traditions. Special attention is paid to the adaptation strategies of multinationals, operating in different cultural environments. The requirements to the qualities of baby food (the emphasis on being healthy or rather tasty, the choice of producers, etc.) reflect the whole variety of lifestyles in European countries, their economic opportunities, stability of cultural traditions, innovative potential.