Identidades ecoculturales en disputa : una mirada a los conflictos ambientales relacionados con la pesca en México.

The article studies environmental conflicts related to fishing in Bahia de los Angeles, Gulf of California, Mexico. From the theoretical point of view, the analysis of the eco-cultural identities of fishermen from eco-cultural communication, postcolonial theories and environmental ideologies is addressed applying the critical discourse analysis and visual rhetoric methodologies. The results show that identities are contested, due to the process of resistance and adaptation to the material and symbolic changes related to privatization, globalization of markets and interventions of environmental groups that are present in the area analyzed.