Luis Pagani, chairman of Grupo Arcor, on the globalization of Argentine firms

Executive Overview “The world is our market.” This simple but strong definition provided by Arcor's founder is indicative of the attitude which sets this firm apart from the great majority of its fellow Latin American companies. This attitude has been the key to Arcor's success and reflects the challenge undertaken by its managers. Arcor is an Argentine Multinational Group operating within the food and confectionary sectors with an eye cast on the Latin American market. At present, it faces the challenge of reaching out to the whole planet with high-quality products and competitive prices. The group has 31 plants in Latin America and manufactures more than 1,500 different products among which are food items, chocolate and confectionary goods, and cookies. Its output averages 1.5 million kilos of products a day. Arcor's products are exported to 109 countries worldwide, which guarantees its ranking as the Argentine company with the largest number of open markets abroad. In 2001, Arcor's sales reached the ov...