What is television doing to the hospitality industry's image?

Television shows that feature hospitality settings may change viewers' inclinations to buy from or to work in the hospitality industry. Questionnaires were mailed to 512 heads of households to ask if viewing Cheers, Alice or Hotel had caused respondents to change their buying or working inclinations. Respondents also provided demographic and psychographic data which were correlated to self reported changes in these inclinations.