A qualitative study on family planning in the Philippines.

Among married females the general message that appears to be more relevant in terms of driving this life strategy would be empowerment leading to freedom to pursue their goals/interests that have often been subsumed in favor of concerns over the family especially the children. Among married males a general message that exploits financial security being a good head of the family a caring husband and father may be a strategic advantage as it plays on their being a winner ("panalo"). Among teens and single adults messages that link to values of being a responsible family member reciprocating parents for their sacrifices ("utang-na-loob") and overall being a source of pride for the family arc opportunities to enhance self-worth that may make them think twice about the risks of irresponsible sex. (excerpt)