RESPONSABILITE SOCIALE ET RECHERCHE-ACTION DE L’ENTREPRENEUR. CRÉATEUR D’ENTREPRISE AU SÉNÉGAL SOCIAL RESPONSABILITY AND OPERATIONAL RESEARCH OF THE ENTREPRENEUR. STARTING A NEW BUSINESS IN SENEGAL

Social responsability of the enterprise is an issue which concerns all the actors of an economy, developed or not. For a developing country where proposals notably in terms of job creation are asked by the civil society and by all the economic operators to take account of this doctrine in the creation of wealth is an inescapable stake. The author studies the social responsability of entreprise, taking account of his own experience as a starter of a new business in a specific social context. © Laboratoire de Recherche sur l’Industrie et l’Innovation Universite du Littoral Cote d’Opale, novembre 2005