Buyer-Side Institution-Based Trust-Building Mechanisms: A 3S Framework with Evidence from Online Labor Markets

Zhijuan Hong,Hui Zhu,Kunxiang Dong

Buyer-Side Institution-Based Trust-Building Mechanisms: A 3S Framework with Evidence from Online Labor Markets

2020

Zhijuan Hong
Hui Zhu
Kunxiang Dong

ABSTRACTBuyer-side, institution-based trust-building mechanisms, which usually appear in the form of guarantee-required schemes, are prevalently provided by the online labor marketplace for buyers ...

Keywords:

Economics
Marketing
trust building

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