Precisamos Problematizar o Processo Criativo das Imagens e Saúde Mental no Design

This research aims to analyze, through the transit between design, art and technology, the importance of image analysis and transdisciplinary training for understanding the relevance of images in the context of contemporary design and its impact on people’s mental health. As cases of study, perfumes campaigns will be analyzed due to the fact that they run for longer and because of a transdisciplinary transit to position themselves efficiently. Therefore, the methodology chosen for image analysis is the Triangular Approach proposed by Ana Mae Barbosa (1998) and Cultural Studies proposed by Brea (2005) and Efland (2003). Finally, the research highlights the need for image analysis, for transdisciplinary formation that assimilates the contributions of different areas such as decolonial research, the black and feminist movement so that images are conceived with more responsibility and respect, aware of their impact in the formation of imaginary and in people’s mental health.