Museums Driving Innovation by Technology, People and Organisation

In embracing information technology museums are rediscovering the importance of driving innovation in services and processes in order to promote value creation within social and cultural ecosystems. Innovation is the key source for driving museums to change and develop value creation processes by using information technology in order to strengthen audience involvement and user participation, while also enhancing the role of museum professionals as user-centered mediators in order to build a bridge between information and knowledge sources so as to enhance learning and education opportunities for users by strengthening user involvement and participation. With their move from adopting technology-enabled innovation to following a knowledge- and organisation-driven innovation, museums push innovation, emerging as value-driven and innovation-led organisations that contribute to building knowledge and value creation processes strengthening technology, organisation and human resources, and engaging users and audience as sources and key driving forces that help museum to rethink and rediscover sustainable organisation-led innovation strategies which can lead to social and public value-based and innovation-driven processes within social and cultural ecosystems.