Issues of Rarity in the Treasure Economy

The article examines the changes occurring in society as evidenced by the crisis of 2020. In this regard, the authors explore such formations as the emerging economy of impressions (categories: raw materials, goods, services, impressions) and the economy of riches (categories: raw materials, goods, services, impressions, rarity). The formulae for the types of activities that constitute the economy of impressions and the economy of rarity are defined. The analysis of the growth prospects of the economies of some countries is carried out. The comparative analysis of consumer demand in Russia and its areas showed that during the pandemic, there is a tendency of changing the values system in the political and socio-economic reality of the individual, which is reflected in its various practical needs and relations to the surrounding resources, goods and services: service and entertainment industries are suffering heavy losses, some segments of business experiencing growth of consumer activity: online shopping, delivery services, educational and entertainment services, remote banking It is stated that nowadays the rarity category, such as real communication, is gaining priority in the economy of treasure. Conducted a comparative analysis of some of the countries and Russian areas most similar levels of economic development, as a basis for meaningful conclusions that interpersonal relationships and communication is a category of rarity and has a special value in this pandemic period, representing the economy of treasures.