Supply Chain as Element in Business Models across Multiple Channels in Indian Grocery Retail vis-a-vis Traditional Kirana Outlets and Issues of Trust

Ever since the corporatization of grocery retail, the sector is indeed complex and difficult to interpret. In Indian context the grocery retailing is more contentious than anywhere in global markets. The variations between organized and unorganized sector grocery retailing are driven to the extent of business model differences that a sustainable strategy is hard to adopt. This paper explores the issue of trust building across supply chain driven business model that is inherent in traditional Indian mindset and seeks to explore the questions that revolve around the emerging role of supply chains as instruments of cost rationalization. Indian markets are different from global peers. The modeling of trust across both the physical and online retail channels would be explored yet they face stiff competition from the business modeling of local kirana outlets. This paper harps on a study of existing literature and adopts a qualitative approach to deduce the challenges towards viable business modeling in Indian grocery retail sector